SUBSTITUTE FOR MEAT?
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| A substitute for meat? |
Can there be really a vegetarian substitute for meat? If you ask this question to a non-vegetarian person, he or she might disapprove, either stating the taste or the nutrition value - especially the protein content. Well, it seems that a company based out of Redwood City, California (United States) has found the answer to this question! Impossible Foods is a California based company that develops substitutes for meat which are plant-based.
THE COMPANY
Impossible Foods aims at providing people the taste and nutritional benefits of meat without any negative health ecological side-effects that are supposedly associated with the livestock products. It was founded in the year 2011 by Stanford Biochemistry professor Patrick O. Brown. The signature product offered in the US markets is the Impossible Burger which was launched in the year 2016 after much research and development. A restaurant chain named Little Caesars has in fact, in 2019, started using Impossible Food's plant-based sausage product as Pizza Topping!
Professor Brown had identified the link between some of the environmental hazards and intensive animal farming, so he felt the need to develop a competing product in the market. He formed the company in 2011 & in July 2016 the company announced its first meat analog product, The Impossible Burger, which used 95%lesser land and 74% lesser water, and emitted 87% lesser greenhouse gases than that emitted during manufacturing ground beef burger patty from Cows. It had more Protein, lesser fat, no Cholesterol, and lesser calories than a hamburger beef patty. The sodium and saturated fat content were more than a beef patty. The company is currently researching on 'Whole cuts of Beef' and Steak!
IMPOSSIBLE BURGER 2.0
In January 2019, the company launched the new avatar of the burger in Impossible Burger 2.0 that had Soy protein instead of wheat protein, thus is Gluten-Free, and tastier, juicier and more nutritious than the previous version and has 30% lesser sodium and 40% lesser saturated fat.
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| Impossible Burger |
CERTIFICATIONS AND APPROVALS
- Kosher Certification - May 2018
- FDA Certification - July 2018
- Halal Certification - Dec 2018
- Grocery Store sale - September 2019
RETAIL OUTLETS AND HOTELS
Restaurants in New York and California started selling the Impossible Burger in 2016. By 2017, a Michelin Star restaurant PUBLIC started serving the burger. By March 2017, Impossible Foods decided to go for bulk production and planned a facility with a production capacity of 1 million pounds burger plant-meat per month. They also started with franchising at the same time and soon many brands in California, NewYork and Texas including the likes of White Castle started serving the burger. By July 2018, it was available at 3000 outlets in the US & Hong Kong. By 2018 end, 5000 restaurants across the 50 US states had it in their Menu. In 2019, Burger King introduced the 'Impossible Whopper'
'Plant-based "meat" is poised to become a $140 billion industry, with Impossible Foods and Beyond Meat leading the way.'
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